Pumpkin King
imperial stout
Problem: Create a design for a seasonally released beverage that would appeal to the millennial generation.
Solution: I am a lover of stout beer and a lover of horror movies and power rangers. I am a millennial and I have many friends who share my love of horror movies and the power ranger so I used that to influence my design. There is an episode of the mighty with a villain who had a huge pumpkin for a head so that's why the creature in the art has a pumpkin head. As a horror enthusiast I have watched a lot of movies. I remembered one called Pumpkin head and the monster had long limbs and fought the protagonist in a forest. So I added long limbs and set the scene in a dark forest.
Programs: Adobe illustrator, Photoshop
