Kraft Olympus greek yogurt
Problem: Develop a brand for a new product which will enable the company to position itself in the yogurt market.
Solution:
This was a group project. We chose health conscious teens to young adults as our demographic. Since Greek yogurt has less sugar, more protein, and greater nutritional value than other yogurts, it became our yogurt of choice. As the only designer on the team, I developed the logo. An iconic image of Mount Olympus accompanied by the tagline “the strength of the Olympian” helped the audience make the connection to the yogurt as being “Greek”. Colors were coded to the various flavors (blue-blueberry, yellow-vanilla, and pink-strawberry).
Programs: Adobe illustrator
